From Money Magazine…”Junk Mail is Back”

As a direct marketer, I take offense at the term “junk mail”. Direct mail is only “junk” when improperly targeted. But the phrase junk mail never ceases to grab my attention.

I learned that nearly 1.1 billion credit card offers went out in the second quarter of 2010, up from 419 million a year earlier.

Eight out of 10 were for rewards cards. Many issuers are offering perks like 5% cash back in different spending categories throughout the year.

(Interestingly, these pitches are not as attractive as they seem…with complicated rules, quarterly spending caps, and having to collect cash back in increments of $50, which delays your payout.)

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