Oct 14, 2011

9 Characteristics of an In-House SEO

Posted by Wendy Weber

From Search Engine Watch, interesting piece on the characteristics of a good in-house SEO.

They are expected to be thought leaders, salesmen, collaborators, educators and synthesizers.

“Companies don’t want to hire someone who can get them top rankings or create some monthly reports – that is a given now.

Increasingly, in-house SEOs are required to be more analytical and ROI focused. This evolution of SEO clearly demands SEO’s to have a good left brain and right brain combination.”

To read the article in its entirety, click here.

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